PREMIERE | Maryze, "Too Late"
Introducing Montréal’s Maryze; video still courtesy of Allison Deleo, filmed iin North Vancouver & Montréal.
The anachronistic allure of artistic developments, established style codes, dress, looks and sounds from previous decades serve as an elaborate array of inspirational material for today's upstarts. Wielding the contemporary instruments and technological advancements to emulate and recapture the cadence of previous pop art movements and hallmarks, the possibility to revise the radio playlists and MTV music video marathons of yesteryear can be fully recreated in a realized fashion with the aims of updating and possibly improving upon these analogous blueprints. Enter Montréal's breakout artist Maryze who sensationalizes the snazzy neon electro gestalt of 80s sleek and suave balladry and bop with "Too Late". With airy to pronounced synth punctuations supplied by producer Solomon K-I, witness as Maryze sends you through a time warp to a winter wonder world of sound that sports a modern sophistication that's out of time — and about the notions of time, living on your own time and the carpe diem / joie de vivre mantra that illustrates that punctuality isn't everything.
Presenting the video courtesy of Doohickey Cubicle's Allison Deleo; Maryze's synth diamond studded song and dance moves are seen traversing the locales of both Montréal and Vancouver respectively. Featuring the artist alongside appearances from Melanie Carter and Solomon K-I busting moves amid forests, mountain-scapes, frozen lakes and ponds — the collective brings a sharp sense of warmth, attitude, energy and an exuberant sense of style to thaw the iced out environments of an endless winter. "Too Late" updates the clock ticking "Time After Time" smooth synth tropes into the emotive helix threads of passion, purpose and volition. Maryze and company move and groove to the song's inner dialogues that explore the virtues of taking time to sort out feelings, needs and wants with a thoughtful mode of cool and collected confidence. The mindful romanticism is broadcasted from snow covered forests, vast wintry landscapes to Solomon K-I demonstrating the ace skills of an ice-skating Casiotone. "Too Late" exhibits the thoughtful negotiations at work in our headspaces that serves as a reminder that it is never too late to take that time to genuinely love and care for yourself first and foremost.
The glamorous world of Maryze; video still courtesy of Allison Deleo.
Maryze shared the following exclusive introductory reflections on the inspirations behind the sound and visuals for “Too Late”:
Sharp gaze and fierce lewks by Maryze; video still courtesy of Allison Deleo.
I started writing “Too Late” a few years ago but it kind of got left behind. When the pandemic hit I was inspired to revisit the feeling of watching each day go by and feeling like I wasn't seizing the moment. I immediately heard it set to an 80s drum machine-style beat and producer Solomon K-I really brought that to life.
Reflections by Maryze; video still courtesy of Allison Deleo.
We wanted to create a retro music video in the same vibe, and visual artist Melanie Carter, who stars in it, came up with these two opposite characters inspired by John Hughes 80s films. They face off in a battle scene that is meant to represent our self-doubt holding us back and she ultimately defeats her negative side. We wanted it to be kind of corny but fun and uplifting. Hopefully the song and video will make people smile and dance off the heavy year we've had!
Enter the world of Maryze here.
“Too Late” will be featured on the artist’s upcoming album arriving this fall via Hot Tramp Records.
Maryze rocking the 1980s-esque baggy power player suit; video still courtesy of Allison Deleo.