VIDEO PREMIERE | The Lodger, "I Don't Wanna Be It"
In session with The Lodger; press photo courtesy of the artists.
Celebrating the release of their album Cul-De-Sac via the prestigious international imprint We Were Never Being Boring, The Lodger present a debut look at the earthy visuals for the sincere expressions of "I Don't Wanna Be It". Directed by bassist Joe Margetts, the video showcases Ben Siddall and the band superimposed over nature hike hand-cam footage that underscores the warmth and wonder of the track. The group marries classic components of vintage DIY guitar tones, generous amounts of heart, subtle synth adornments blended with an organic aesthetic that intersects the places that connect the forestall trails toward the most vulnerable sections of the soul.
"I Don't Wanna Be It" begins with gazing up at the canopies of tree tops and endless columns of towering trunks. A performance session with The Lodger is seen overlaid with a leisurely pastoral stroll that furthers the thoughtful motif of the track like a love letter penned while on a sabbatical retreat in a beautiful sanctuary grove of leaves, lakes and wooded skyscrapers made of bark. The Lodger takes the audience on a walk with reflective progressions and lyrics that display privy and personal perspectives on the interpersonal dynamics shared between kindred spirits. The nature's path excursion along the winter passages steps sweetly and serenely, foraging through collections of endearments that revels in both the complications and the truths that the heart holds to be self evident.
The Lodger’s Ben Siddall (singer, guitarist, keyboardist, songwriter, producer) and Joe Margetts (bassist, video director) provided the following insights on the sounds, visuals and sentiments of “I Don’t Wanna Be It”:
Ben Siddall
This song is probably my personal favorite track on the new album. The words are about imposter syndrome I guess and the music is a stab at the kind of power pop/pure pop I’ve always strived for when I pick up a guitar. The strings come from the string synth – thin, woozy and completely unrealistic with a slow attack and long release. Wanted those lines to feel like a half-remembered dream.
Joe Margetts
The video backgrounds were filmed in a German forest courtesy of footage that came from our live guitarist Tim who lives in Berlin these days. The overlay effect is something I've always liked in pop videos, lots of my favorite bands have used it so I thought if it's good enough for them, it's good enough for me! Also wanted a bit of outdoors in our video and a conifer plantation is ideal for a slightly weird atmosphere.
Cul-De-Sac is available now via WWNBB, Philophobia Music (UK), Pretty Olivia (Spain) and Lazy Perfection (Japan).
