Kicking out some jams in the spirit of that old time rock n’ roll; Lord Loud premieres the single “Lady Sunday” that lives up to the duo’s name and more. Featured off their forthcoming album Timid Beast arriving this fall — the Van Nuys outfit of Chris Allison and Michael Feld stir up an arsenal of sounds intended to be enjoyed at ridiculous volumes. The fascinating item about the synergy between the two artist exists in their utilitarian ability to arrange an electric noise that is a thousand times greater than them alone. It is a sound designed for venues of all magnitudes, shapes and degrees of prestige with a style that celebrates the principle twentieth century rock sound from the modern era.

“Lady Sunday” is the sound of a weekend, a throw back to the leisurely respite gifted by the work week. Lord Loud harness sassy and snotty guitars that recall the garage revolutions of the early oughts where everyone was either repping that gritty and glam scene pomp of Detroit or NYC. The power chord tones and rhythmic hand claps and fuzz-treated vocals snarl and blare with an attitude of confidence and a mischievous flair. “Lady Sunday” is the sound of letting loose, the sound of truancy, the sound of being absent without leave, the sound of quitting a job on no notice, the sound of being fired from a job and being chased off the premises, the sound of going into the business for yourself, the sound of living one’s best life without apologies or excuses. Lord Loud revel in the inherent beauty of being idle like an easy, lazy and indolent Sunday morning.

The band shared their own perspectives on the new single:

”Lady Sunday” was born out of a slight itch. A small pang, but a growing one. Sometimes you feel things before you can recognize them for what they are. If we had to dig to the source, we'd be removing dirt until we struck the tail end of 2018. There was a burgeoning separation. Socially, politically, economically. It was palpable then, but has grown quite literal in quarantine times since its recording. The song explores the distance that's grown and how to close those gaps. And I'm still optimistic that we can. Even though our stars seem further away and we've stretched our stripes wide, there's still an undercurrent of hope somewhere in my stomach. The lyrics are painted with patriotic imagery and the backbeat is upbeat because I think that's going to continue to be the story of America. We've got to keep arcing toward redemption.

Lord Loud’s album Timid Beast will be available September 4.

PREMIERE | Lord Loud, "Lady Sunday"